Our challenge in this Hub project went beyond logo creation and visual identity, but to redo the brand positioning and innovation through Inbound Soul’s technology and expertise.

In partnership with the client, we changed the name from Inbound Soul to Tropical Hub, a name that immediately identifies its work with Hubspot in Brazil. This tropicalization was translated through the color palette, and visual and photographic elements. Always in an irreverent and bold manner, maintaining the precision and efficiency of its technology in its typography and lines.

We created a light, human, contemporary, uncomplicated tropical soul.