Leal Rodrigues Advogados – LRA is a law firm which works in consultancy, mainly in the corporate and tax areas. For the brand, our client had designed a monogram with the company’s initials, represented continuously.

We seek inspiration in typography with well-marked angles and strong lines, referring to the confidence and assertiveness that should be transmitted in the visual identity. The monogram was worked dynamically, through continuity and diagonals, and stable, through regularity and balance of form. The figure was also developed from the abstraction of a scale, referring to the client’s area of operation.