ISA is a fully digital laboratory that offers cost advantages, agility and flexibility compared to laboratories with physical structure that offer home collection services. A service that is highly pertinent to the current scenario.
It was created to represent modernity and practicality – a laboratory that connects, that comes to you. For this reason, it’s dynamic and fluid, with letters that explore diagonals and curves. Its linear continuity invites the eye to travel through the entire logo.
The colors reflect the modern environment and the area of activity. While the blue tones provide a sober side and are used in the healthcare area, the pink tones break from the traditional adding contemporaneity to the look.