Passion for volunteer work is what has kept the Maria Teixeira School running for the past 27 years, and this is what made us take on this new project.
ORA’s collaboration in this project was the redesign of the School and Fábrica Social’s logos, as well as revamp the artisan bread’s packaging, produced by volunteers to be sold and with profits reverted to the cause.
For the new Biscoito de Queijo (cheese cracker) packaging, one of Fábrica Social’s products, the choice of colors was orange and yellow in pastel tones, as well as variations of primary colors, referring to the school, and a checkered pattern, as an allusion to the countryside, picnics, and nature.
The agency also contributed with the visual update of the School’s social media, with the creation of a new page cover and profile photos.