Phases are divided into weekly sprints. In them, we develop strategies and plan execution using the Agile methodology.
Creative efficiency
that’s what we’re all about
ORA ANALYSIS
- Onboarding • Creative briefing with goal setting
- Analysis of market communication (competitors and benchmarking)
- Analysis of the brand’s current digital presence
- Internal and external stakeholder survey • Diagnosis
ORA BRANDS
- Branding • Brand Essence • Tone of Voice • Visual identity
- Brand application • Structuring of services • Brand book
- Communication: Presentations • Reports • Commercial Proposals
- Brand launch: Strategy and communication assets • PR Partnerships
ORA DIGITAL
- Website • Platform: User Journey • Wireframe • Information Architecture • SEO • Development (partner)
- Social Media • Templates • Monthly planning • Blog
- Email Marketing • CRM workflow build
- Campaigns • Media and performance (partner)
ORA ENDOMARKETING
- Structuring of internal communication to share general information and help promote culture and brand values
- Specific campaigns (GPTW • diversity • conventions, celebrations • etc)
ORA EVENTS
- Design of Online and Hybrid Event • scripting with storytelling
- Visual identity and communication for the user experience journey • Advertising assets
- Production and execution (partner)
PROCESS
Our processes are based on the concept of Design Thinking, adding innovation and customization to each project
WHO
Empathy (Analysis)
STEP 01
MARKET
AND NEEDS
WHAT
Definition (Insights)
STEP 02
STRATEGY
HOW
Idealization (Brainstorming)
STEP 03
INNOVATION
HOW
Prototype (Construction)
STEP 04
DEVELOPMENT
WHY
Release (Disclosure)
STEP 05
TEST • VALIDATION • LAUNCH
TECH STACK
MEET
Meetings and briefing recordings with the client
MIRO
Brainstorming with the client / team and creating flows
SLACK
Team communication tool
ASANA
Task definitions and assignments
INVISION
Displaying structures and layouts to the customer