The new real estate developer in Rio de Janeiro was created by a businessman with extensive experience in the Rio de Janeiro market. The demand for the name of his new brand was to bring the essence and the true purpose of his company: to be true, human and really based on the relationships between people; far beyond the concreteness of a property. We defined a simple and direct name, where TO BE is TO DO. The brand also followed minimalism with the colour sky blue and graphite grey. Elegance and sophistication for a timeless brand.