AVIPAM

AVIPAM is a company which has been operating for over 75 years in the tourism and travel sector and needed to renew its brand and visual identity. The innovation and technology already existing in customer services required to be reflected in their communication pieces. Besides, the expansion of its new business units reinforced the demand for a complete renewal of the trademark. Branding helped to structure and segment new businesses and position the company in the travel market as a traditional as well as a highly innovative enterprise.

Strategy

We´ve analyzed and structured all marketing planning with the development of the brand platform, brand essence, tone of voice, verbal and visual identity. Everything was renovated, from the badge to the work environment, passing through each segment of contact with the customer. With a joint effort with marketing, we renewed the brand’s purpose, and held a launch event for customers and employees, to reinforce the trademark’s renaissance. The party and every detail were designed to tell this new storytelling of the brand, with video of its launch, presentation script, press kit with the corporate gift and lots of champagne!

Creation

AVIPAM’s logo is dynamic and global, characteristics represented by the circular symbol. Its diversity of colours represents various business units. Dark blue refers to the AVIPAM Group, which surrounds the other units with green, orange, purple, yellow and turquoise. Uppercase typography demonstrates the personality and solidity of a company with seventy years of existence, and the rupture of the design in the letters “A” reveals the new moment of the brand, of innovation. Each business unit has its own personality with graphics and conceptual images for each one. The new ambience of the office was also planned to express this new moment, with the use of colours in the appropriated dose combined with sophistication and good taste. The business units have specific characteristics, each referring to the type of service offered, with personality and valuing its details, through conceptual graphics.